Linda - the woman behind the Dutch brand Loveli - no longer accepted that all her favorite products were full of chemicals. She wanted luxury, a nice smell and products that do what they have to do, without having to burden her skin or her health.
We tried the deodorant 'Fresh Cotton' and it feels great and works perfect. Above all, the Loveli deodorants contain no aluminum, parabens and other harmful substances. And that's why we love the Loveli products.
The big idea
When Linda's mother got breast cancer years ago, her mother was not allowed to use deodorant with aluminum. When you are irradiated, you're more sensitive to everything you apply to your body. It is scientifically proven that it penetrates your body; a link between aluminum in deos and breast cancer has also been found.
That's why Linda went looking for a deodorant without aluminum, but it did not work. Then she found a recipe that she developed and that's where the story started. We are fan!
